![]() ![]() Nowadays, cars are more and more technological: there are hybrid and electric versions, infinite options in terms of on-board technology and connectivity. Well, the same goes for the automotive sector. For example, before you buy an iPhone, you go to an Apple Store and a Product Genius in a blue T-shirt will tell you how it works, let you take hold of it to see if you like it, if its ergonomics are right for you. Today, experiential marketing has developed enormously. In the past, test drives weren’t very common: you would go to a dealer and buy a car without necessarily having tried it out. We are an event agency that specialises in test drives. For example, I raced in the 24 Hours of Le Mans last year, and I won the Le Mans Classic in 2016… I’m therefore still a semi-professional racer and I take part in 6 or 7 races per year. I therefore became a GT driver instead, and I’ve been racing in French and European championships ever since. And of course that has something to do with it, but I’m not afraid of saying that it’s also due to a lack of talent, because I’m very clear-headed about my career. Many drivers would blame it on a lack of financial resources or sponsors, etc. I got as far as Formula 3, which is two levels below Formula 1, but I clearly wasn’t able to move up any higher. In fact, for a long time I was the youngest French car race winner. I then made the transition to cars and I won my first races at the age of 16. ![]() I followed a very conventional path, just like all racing drivers: I started karting at the age of 12 – an obligatory step – and I gradually worked my way up until I managed to join the French karting team.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |